I (since I'm a nerd) went to Buc-ee's one day to figure out why it is so beloved.
What surprised me was that it wasn't any single thing that made it special. They'd just done all of the little things perfectly for their ICP (families on roadtrips).
Everything from the design of the gas pumps, to the width of parking spaces, to signage in the aisles, to the bathrooms, to actively telling truckers they weren't welcome.
All precisely optimized to generate customer delight. It was a great lesson.
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