Market Expansion Through Product Evolution: Orderly’s Strategic Turn In markets where competition remains slim, the path to dominance isn’t about doing more of the same, it's about expanding beyond the conventional product mindset. Success comes from thinking broader, positioning a product not just as a service, but as a core financial infrastructure. We’ve seen this transformation before. Uniswap started as a decentralized exchange but evolved into a financial rails engine, powering liquidity across Web3. Balancer, Sky, and Jupiter took similar routes, shifting from standalone financial products into ecosystem enablers platforms others now build upon. Now, @OrderlyNetwork is charting that same course quietly but effectively turning from a trading platform into a liquidity network powering builders, traders, and developers alike. The Numbers Tell the Story Total Trading Volume: $156.83B 24h Trading Volume: $2.24B Open Interest: $34.80M Total Traders: 895K+ TVL: $48.03M Live Builders: 58 These figures signal ecosystem maturity. A platform with nearly $157 billion in lifetime trading volume and close to 900,000 active traders isn’t a product anymore; it’s a market foundation. With 58 active builders, @OrderlyNetwork ecosystem isn’t just scaling usage, it's cultivating participation, a key indicator of infrastructure-level adoption. This combination of liquidity, user activity, and developer engagement positions Orderly at the intersection of usability and scalability, the same inflection point where Uniswap and Jupiter began their expansion into broader DeFi infrastructure.